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Necoichi was created with the aim to make unique products that cats enjoy. It all started some time ago, after hearing someone say “I can’t find what I really want.” That thought stuck with me, and over time, it turned into a light bulb moment and Necoichi was born. The idea is to give cat owners what they truly want. We don’t want to make products that are chosen by a process of elimination—we want to make products that are the clear winner that stands out against all the other choices. We have a deep understanding of the needs of cats and their owners, and with this in mind, they develop excellent products that are both beautifully designed and always functional. It’s just that simple.